China has introduced new policy measures aimed at boosting domestic consumer spending, as authorities seek to strengthen economic recovery amid cautious household demand. The measures include incentives for purchasing home appliances and electric vehicles, support for small retailers, and expanded consumer credit access through state-backed banks. Officials said the focus is on encouraging everyday consumption rather than large-scale infrastructure projects, signaling a shift toward demand-driven growth. Analysts note that the move reflects concerns over slowing retail activity and rising savings, while businesses have welcomed the policy as a potential catalyst for improved sales and consumer confidence in the coming months.
