European Union advances new digital privacy rules for AI platforms

The European Union has taken a major step forward this week by advancing stricter digital privacy regulations focused on artificial intelligence–driven platforms. The updated rules aim to ensure transparency in how AI systems collect, store, and use personal data, especially in areas like targeted advertising and automated decision-making. EU officials say the move is necessary to protect user rights as AI adoption accelerates across industries. Technology companies are now preparing to adjust compliance strategies, while digital rights groups have welcomed the decision as a milestone for global data protection standards.