China tightens regulations on short-video and livestream content platforms

Chinese authorities have announced new regulatory measures for short-video and livestream platforms, focusing on stricter content review, protection of minors, and transparency in online monetization. The updated guidelines require platforms to strengthen identity verification for streamers, limit excessive virtual gifting, and curb misleading or low-quality content. Officials stated that the move aims to create a healthier digital environment while maintaining steady growth in China’s fast-expanding online content economy.