China Expands Domestic Tourism Campaign to Boost Post-Pandemic Economy

China has recently launched a renewed domestic tourism promotion campaign as part of its efforts to stimulate consumer spending and support local economies. Authorities are encouraging travel within the country through discounted transport fares, hotel incentives, and cultural festival promotions across multiple provinces. Popular destinations have reported a noticeable rise in bookings, especially among young travelers and families. Economists say the initiative reflects Beijing’s broader strategy to rely more on internal consumption amid global economic uncertainty, while tourism operators view it as a crucial step toward long-term recovery in the service sector.